31 real estate social media post ideas to engage your audience
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As each year passes, social media usage continues to grow in the real estate world. According to the National Association of Realtors, 87% of real estate agents use Facebook and 62% use Instagram. Add to that the fact that millennials still make up the largest percentage of recent home buyers at 29%, and it’s in most agents’ best interest to make social media a key part of their marketing strategy.
That said, the thought I hear most often from agents I coach is: “I don’t know what to post!” and we’re here to help with that. We’ve compiled the top 31 social media post ideas for you to use to find more buyers and sellers and stay top of mind with your sphere of influence. Check out these examples and top tips, which are broken into posting categories for you below.
Homes and listings
The easiest real estate content for social media is posting about properties. The general public finds homes so entertaining that there are entire TV networks dedicated to houses. As agents, we have a huge advantage here, since we are in front of different properties all the time. Use it! In this section, we’ll show examples of:
Just listed
Open houses
Just sold
Testimonials
Market updates
Affordability
Monthly sales recaps
Unique homes
Design inspo
Renovation tips
Closing gifts
“This or that”
1. Just listed
Posting your own listings serves multiple purposes: it positions you as a successful agent, it provides more exposure for your sellers and it reminds your sphere that you’re actively selling houses in the area. You may also pick up an unrepresented buyer who sees your post.
2. Open houses
Let people know what open houses you have coming up. It’s best to post these a few days before the open house and again the morning of, as a reminder. Ask local friends to share on their social media, as well, to increase your reach.
3. Just sold
Another easy real estate post idea is celebrating your successful closings with just sold posts. These can be as simple as a photo of the house with “Just Sold!” language on the image or as detailed as telling the story of your client’s journey.
4. Testimonials
Social proof through real estate testimonials is hugely impactful; it’s one of the most important ways to build trust with your potential clients and referral partners. People generally trust professionals who other people trust, so share your success stories and your happy clients.
5. Market updates
Share relevant market data on your social media in a way that’s easy to understand and interesting to the general public. For example, average price points in different towns, average days on market and how the inventory has changed over the past year. Use an infographic to make it easier for people to read and be sure to include a call to action like: “DM me for more info about your specific neighborhood.”
6. Affordability
First-time buyers, especially, will be interested to know how they can calculate what they can afford, yet potential sellers would benefit from this information as well. Share basic tips on your social media platforms to help people start to think about what might be feasible for them.
7. Monthly recaps
Share what you’ve been up to in your business. How many families did you help this month? If you have several closings each month, you can do a recap each month; if not, you can just do these recap posts once per quarter. This reinforces that you’re actively helping people buy and sell homes.
8. Unique properties
The best real estate social media posts are either entertaining, informative or evoking emotion. Unique and cool property posts are some of the most entertaining types of social media content. Always be sure to ask permission from and give credit to the listing brokerage and agent though!
9. Design inspo
Be the resource not just for buying and selling real estate, but for all things related to real estate. Share your favorite designs or simply re-share content from your favorite interior designers. For example, trending colors, creative ideas for small spaces, is wallpaper in or out this year?, etc.
10. Home renovation tips
A great way to provide value to homeowners in your social media sphere is to provide tips on home renovations. Share the best renovations for ROI and average costs for common renovation projects. Your call to action can be: “I’ve got excellent contractors – DM me for my exclusive list of local vendors.”